Saturday, December 21, 2013

What Makes Good Adsense Content?

So, what exactly is good content for an Adsense site? 

The answer is pretty simple actually; unique content that is useful.
Most internet marketing guru's will not like that answer because they're always pushing some angle in regards to backlink building, onsite optimization or social media pushing.

It's all nonsense.

If you've been studying internet marketing for any period of time then the Adsense formula I use is so simple it will make you upset:

  • Pick a keyword you want to write about (long tail or short tail, doesn't matter)
  • Do an image search based on that keyword. Choose 4 or 5 images and crop them to around 500px600px (give or take a couple hundred pixels) name the image file after the keyword (i.e 'green_lounge_char_1.jpg, 'blue_lounge_chair_2013.png'')
  • Write your content. Start by writing a paragraph and use the keyword in it. After the first paragraph place a picture. Write another paragraph. Add a picture. You get the idea. 

What do you write about?

To me, adding content is the most difficult part. Why? Because I have to come up with enough quality information for a 600 word article. Some people write less, some a lot more, but I try to keep the page small and to the point.

I like to write in the 1st person perspective. I like to tell a story, or an ancidote that revolves around my keyword in some way. This makes the content flow more naturally then if I were just writing 'FACT! FACT! FACT!'. Make your writing personal and unique. Your reader will thank you and Google will reward you for it. I'll show you a sample paragraph in a later post.

Adsense and Quality Content

When I first started using Adsense I read everything that I could find on how to make money with it. I noticed that people, especially on the forums, kept talking about the same subjects:

  • How to use low quality, spun articles on your Adsense site
  • The best way to hire writers for your content
For starters, never use low quality, crappy content on your Adsense sites because they will get banned. Maybe not today or tomorrow, maybe not even next month, but they will get banned. Not only will your site get de-indexed but your Adsense account will be suspended or revoked. 

This is terrible because not only do you lose the website (more or less) but you also lose the revenue for any site that's attached to that Adsense account. Only go with high quality content on your Adsense sites. Save the crappy content for your spammy, blackhat endeavors.

I've met a few people who do the opposite if this. They will purchase Adsense accounts for 'churn and burn' spam sites that they make some good money for a couple of months and get the payout before the account is banned. These people know exactly what they are doing. It's high stakes with no room for error. If you are starting out, you need a lot of room for error so this tactic won't work. So again, stick to quality content.

Also, feel free to search for a high quality content writer (or team) on sites like or I've had some good luck with this content (to be fair I've also had some bad, but you need check peer reviews and take a chance). Just make sure that before you start contracting out the work that you know how to do it yourself. This way you'll know what results you are looking for and what you need to succeed.